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Between and it took on nearly cases. In the next 17 years, it will take on more than 5, To uncover misrepresentation, JVC launches a series of shopping trips. The committee starts a campaign to eliminate phony pricing in catalog showroom price advertising, a mission that takes much of its efforts over the next two to three years.

JVC also, for the first time, becomes seriously interested in misleading and inaccurate jewelry appraisals. William S. Preston Jr. Working closely with Windman, Preston begins work on revision of the Guides, launching a campaign that will not be completed until , when FTC finally issues a revised edition.

Various industry leaders challenge the revised guides almost immediately. By early fall it sends the first of a series of proposed amendments, two of which — the issues of disclosing lasering to diamonds to improve their quality and a tight definition of diamond total weight — become the center of continuing controversy. To defuse criticism of the lasering proposal, Preston suggests that disclosure apply only to diamonds of.

On total weight, he insists on a tolerance of. Later, JVC changes its position on total weight goods, proposing that each piece be marked with the minimum total weight of the diamonds.

Its first goal is to check for violations of the National Stamping Act. The committee also reports that it is offering an assay service. The first board meeting ever to be held west of the Mississippi is called to order in Los Angeles. Undeterred by the federal rebuff, JVC decides at its annual membership meeting to take its fight against deceptive pricing to state and local governments.

Most gem investment scams, which started with the huge spike in diamond and gold prices in the late s, died off with the collapse of diamond prices in JVC begins a four-year battle to deny the Ullenberg Corp. Along the way, the U. But the U. Windman exults that the landmark ruling means that trade groups, companies, and even individuals can fight questionable trademarks, even without a financial interest in the case.

The federal agency indicates that they will be published in the Federal Register for comment, probably early in It will actually be 10 years until the revisions are finalized.

These will cite violations of good business practices and list the names of those who refuse to obey the law. Jewelers of America, which at the time operates the major national jewelry trade shows in the U. Under the new policy, JVC will monitor compliance and handle complaints of alleged violations.

The then-active Pacific Jewelry Shows soon sign up for similar protection. The goal is to monitor local jewelry sales and develop a method for arbitration of consumer complaints. The fight against false pricing picks up steam. JVC revisits the appraisal issue, taking a major stand to rid the industry of false, misleading, or uninformed jewelry appraisals. They are neither perfect nor set in stone.

They are neither a law nor a panacea. They were never intended to shield jewelers from liability resulting from their own representations or misrepresentations. In Project Mall, JVC uses private investigators to buy hundreds of pieces of 10k gold jewelry at more than stores and kiosks in 74 malls in 13 states. At least five major manufacturers of jewelry, all based in the United States, are implicated based on information from the retailers.

Michael D. Roman, former chairman and chief executive of Jewelers of America, is named interim executive vice president. A search committee seeks a new top officer, and in June , Cecilia L. Gardner is named as the new executive director and general counsel. She has served as a special attorney with the U.

In , Gardner will be given the titles of president and CEO, in addition to general counsel. The disputes covered include: Violating industry codes or ethics and standards; misrepresenting karats and carats, misrepresenting color, clarity, weight or synthetic material; not disclosing as required by the FTC Guides for the Jewelry, Precious Metals, and Pewter Industries; other violations of the FTC Guides, including tolerances; deceptive advertising, and pricing.

In response to the Gardner petition, the FTC publishes in the Federal Register proposals for two changes in the Guides and invites public comment. One call is for comment on the lasering issue. Under the existing Guides, such treatments need not be disclosed. JVC also launches an initiative to go after manufacturers and retailers who violate the U. Gold and Silver Stamping Act. The organization purchases an X-ray assaying machine that can judge karat fineness without destroying the jewelry older fire-assaying methods did destroy the jewelry.

Gardner recommends the book be used in conjunction with the JVC Legal Reference booklet, which includes the entire text of the statutes, laws and regulations covered in the new book. She stresses the importance of also familiarizing yourself with local consumer laws. JVC will also develop guides and training programs to assist the industry in complying with these measures. The organization, a wholly owned subsidiary of JVC, is not meant to compete with existing appraisal organizations.

Instead, it is to serve as an impartial umbrella organization that can provide a forum to resolve disputes and support other appraisal groups. It also will articulate minimum standards and provide education.

JVC pledged to work with the FTC to identify gem treatments that significantly affect value, are non-permanent or require special care. JVC also institutes new membership standards. Members are required to sign a new document titled Membership Standards and Compliance Practices. After signing, they receive a framed certificate to feature in their stores and are allowed to use the JVC logo.

The standards for membership say JVC members must: Make reasonable efforts to educate self and staff about applicable current legal requirements; comply with all laws and regulations applicable to the jewelry industry; make accurate representations about the products they buy and sell; communicate to business partners their commitment to compliance with the law; and resolve all customer complaints promptly and fairly.

The handbook is divided into four sections, with subcategories for store policies, conducting business, employment issues, and resources for legal help and appraisal information. A majority of the jewelry tested does not meet karat gold standards. In the wake of the terrorist attacks of , several important U. JVC, along with other trade groups and the government and miners of Tanzania, develop the Tucson Tanzanite Protocol, which like the Kimberley Process, works to ensure that the tanzanite supply chain is protected from manipulation by bad actors.

Designed to increase transparency and accountability in the tanzanite trade, the protocol leads to Gardner visiting Tanzania with a delegation that meets with the government and miners, and negotiates buy-in with all relevant stakeholders. JVC then works to implement the system.

JVC becomes involved in speaking with government and monitoring proposed anti-money laundering provisions of the USA Patriot Act, passed after the terrorist attacks of The government determines that the jewelry industry must comply with them.

The kit provides templates of a typical program, employee training information, a testing methodology to use, form letters to send to business contacts, and a copy of the final rules.

JVC also announces the results of a four-month undercover market study to check on the accuracy of diamond jewelry carat claims. Sixty-seven percent of diamond jewelry it bought and tested is undercarated.

JVC conducts the study to gauge the extent of undercarating — especially in small pieces with multiple diamonds — and to reinforce the need for retailers to monitor their inventories for quality assurance and to test their suppliers. JVC says the feature will help members produce online advertising and marketing campaigns that are in full compliance with the laws, rules, and regulations that apply to catalog sales and brick-and-mortar stores.

It is free of charge to all JVC members. JVC says in a statement that, while the topazes pose no apparent health risk, they were not tested in NRC-licensed facilities, an action required by the Energy Policy Act of Trade in Color Diamonds. The Guide is developed in response to inquiries from the jewelry industry about the laws governing the manufacture, sale, and marketing of colored diamonds.

It discusses the geology of natural color diamonds, defines natural, synthetic, and simulated diamonds, and the treatments used to alter the color of diamonds.

These forms include store receipts, take in forms, credit applications, cash transaction reports, and more. Trade in Gold and Silver Jewelry. The guide is developed to provide the trade with a clear explanation of the legal standards that govern the manufacture, sale, and advertising of gold and silver industry products.

JVC also releases The Essential Guide to Advertising Law, a comprehensive overview of the regulations pertaining to the advertising of fine jewelry. The volume includes basic rules; FTC Guidelines; price advertising; advertising on the Internet; green, fair trade, and ethical conduct claims; and liability and enforcement. The goal of such a program is to prevent thieves from stealing identity information for fraudulent purposes and to detect and prevent efforts to steal identity data in order to perpetrate identity theft.

The kit includes easy-to-use forms, templates, and guidance on a CD and step-by-step templates covering a variety of topics. Trade in Platinum Jewelry. The guide includes legal standards for platinum, a glossary of terms, two platinum tolerance charts, and a frequently asked questions section.

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We have found that the postal service is safe and convenient for all shipments. Delivery will vary by location but can take from a to our northern neighbors in Canada to weeks to our southern neighbors in Mexico.

Other locations can take up to weeks. Shipping charges will vary internationally. Canada will run approx Although we do process orders for our Canadian customers on this site we do recommend that our Canadian customers use our Canadian site for more exact shipping costs.

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